Photo Credits: Good Light Beauty/ Fenty Beauty/HumanRace
The beauty business is doing some soul-searching when it comes to inclusivity. Now big brands are stepping up and changing their advertising, upgrading product formulas and shifting their social messaging. There is still a long way to go until we reach proper equality, but below are our favourite brands that are leading the charge.
F. Miller
A cult clean skincare brand that started up in 2014, the products are housed in beautifully chic packaging. F. Miller has since expanded into hair and body care which are suitable for everyone, and in support of the LGBTQ community they are donating 100% of its sales to The Trevor Project and Rainbow Railroad, whilst 100% of the proceeds from their Lip Balm goes to the LGBTQ Freedom Fund.
Fenty Beauty
When it comes to representation, Rihanna is your girl. Whether she’s clapping back at brands ‘who think dark shades of foundation won’t sell well,’ sending a very heavily pregnant Slick Woods down the runway or featuring ‘plus-size men’ in her clothing – she can do no wrong in inclusivity’s eyes. Fenty packaging androgynously designed to appeal to all and she’s knocking the inclusivity game out of the park.
Byredo
Byredo is famous for their popular fragrances and as founder Ben Gorham explained to HypeBae ‘When I launched Byredo, it didn’t make sense in my mind to have separate fragrances for men and women, which was industry norm back then – I think with color and makeup, this also applies.’ Their formulas and pigments are designed for all, which makes them a standout brand for inclusivity.
Morphe
‘Stereotypes? Not interested’ Morphe has said regarding their affordable, trendy makeup products. To show the world their commitment to ‘show your true, vivid, exploding colors’ they also donating the proceeds of the Pride collection to The Trevor Project.
Dragun Beauty
Dragun Beauty was founded by Trans Youtube sensation Nikita Dragun. She recognized that the beauty industry wasn’t inclusive to trans women so aimed to fill that gap with her own brand. All of her products are certified by PETA, too.
Good Light Beauty
Beauty beyond the binary, Good Light Beautys founder, David Yi, tells Allure “No matter who you are, how you feel, how remote you may live or lonely you might feel, this idea that when you delve into what you love about yourself and find that good light within, you can make this world a less dark place just by shining your own light” David aimed to build a community for people like him, who had no idea where they should be getting their skincare from bar the hypermasculine grooming aisles of supermarkets. He wanted to create a safe space so that everyone can feel comfortable in their own skin.
Humanrace
A brand spearheaded by Pharrell Williams, Humanrace is on a mission to empower people in their pursuit of wellbeing. The all-gender skincare products are created in the belief that there is nothing more important to humanity than our unified health and wellbeing.
HumanRace Humidifying Cream
Youth To The People
An amazing family-owned brand from California, their products are consciously sourced, nutrient-dense superfood blends that deliver powerful results. They are also donating 100% of their profits from their Pride Edition Dream mask will be donated to diverse nonprofit organisations aiming to support the LGBTQIA community.
Words By Rosina Findlay, Graphic By Emily Chapillon
