With spring well underway and summer fast approaching brands across the fashion landscape are gearing up for the warmer months with new campaigns, new collaborations and new collections. It can be hard to keep on track of all the latest campaigns sue to the sheer amount of them, so we’ve gathered what we think are the coolest, most interesting and most notable right now. With collaborations between designers young and old and a beauty line debut from a certain Hailey Bieber there’s a lot to be excited about for the coming months!
ETRO
ETRO’s latest collection is perfectly crafted for the summer, with a collection of summer staples including shorts, Cuban shirts, bucket hats and more adorned in intricate paisley prints and coloured in a trio of pink, green and yellow pastels. The incredibly diverse campaign features a number of creative short clips each having their own theme but all focusing on a unique colour changing aspect that highlights the colours of the collection. Clips include a model holding one of the bags of the collection which changes colours just as the paisley prints tattooed on him do, a model wearing a futuristic visor with colour changing hair, and a model switching between the colours of the collection with a snap of her fingers.
Billie Eilish x Nike
In addition to conquering the music world it looks like Billie Eilish wants a foot in the fashion world too, and with such impeccable style who can blame her? This collaboration with Nike reimagines the brands iconic Air Force 1 using a majority of recycled and environmentally friendly materials and also incorporates Billie’s own oversized style into the design with chunky midfoot straps inspired by other Nike trainers. The trainers come in a neutral mushroom colour which also extends to the rest of the collection which consists of a hoodie sweatpants and t-shirt, all in Billie’s signature oversized style. The campaign video goes for a retro, 70s inspired feel with shots of Billie lounging around the house, dancing in the kitchen, arranging some flowers and swaying on the sun outside, all set to the sound of one of her songs. The collection drops on April 25th.
Nike Air Force 1 Billie Mushroom
Nike x Billie Fleece Hoodie
Nike x Billie Fleece Trousers
Nike x Billie T-Shirt
Burberry
The Lola bag is the latest release from Burberry and stays true to the brands design roots whilst being modernized in a fitting and sophisticated way. With a surface of checked quilting and a serious amount of attitude to boot it would only be fitting for the brand to produce a campaign with an equal amount of attitude and they’ve definitely succeeded. Starring models including Bella Hadid, Jourdan Dunn and Ella Richards, the campaign features the stars in nude and brown coloured studios, mimicking the colours of the new bag, and riding on mechanical horses. The campaign has a distinct Burberry charm and, of course, features the brand’s iconic check motif sprinkled throughout, both on the clothes the models are wearing and in parts of the set design.
Rhodes by Hailey Bieber
Not just a new campaign now, but a new brand all together! Hailey Bieber recently announced the launch of her brand-new skincare brand Rhode, set to launch in June of this year. Whilst no specific products have yet been announced Hailey has posted two promo shots to her Instagram, one of her gazing intimately into the camera and another more playful one of her posing with a, frankly delicious looking, glazed donut against her face. Of course, as would be expected, her skin is looking radiant and flawless in both shots with a silky-smooth glow radiating through both images. We’ll keep well updated with the journey of Rhodes as more information and products are released in the coming weeks!
Coach
Coach have recently released a sweet campaign celebrating all the mothers of the world ready for Mother’s Day. The new collection from the brand features a variety of sleek clutch bags in colours including pastel mints and lilacs, a variety of purses coming in different sizes and styles including a clean white variant and a brown version with patterning and light blue accents, and printed sliders adorned with cute blue and white flowers. The campaign itself focuses on celebrating mothers first and foremost with the products taking somewhat of a backseat. Stars including Jennifer Lopez, Noah Beck, Tommy Dorfman and Jessica Kelly Basquiat are seen speaking about what their mothers mean to them and how they have shaped them into the people they are now. It is definitely one of the most heartwarming campaigns we have seen in quite a while.
Fendi
Fendi are taking things back to the 70s with their latest retro inspired collection. The new campaign features a heavy emphasis on denim with everyday staples such as shirts, shorts and jackets being given oversized shapes, refreshing shades of colour and small yet sophisticated accents to give them a wonderful mix of elegance and quiet edge. Jewelry and bags are also an important part of the campaign with the brand emphasizing their significance in elevating an outfit and highlighting how important accessorizing can be. The campaign itself is a more simplistic one with models including Smilla Osswald, Sun Mizrahi and Metta Irebe posing wearing the items in the collection, but it does its job of highlighting the intricacies of the products and proudly puts them front and centre.
Paul Smith x Priya Ahluwallia
Paul Smith is one of the most celebrated and respected names in the fashion industry, having been a part of it for over 50 years. Yet in that entire time frame he has never done a fashion collaboration with another brand… until now that is as the designer has teamed up with Priya Ahluwallia for an 11-piece collection focused on innovation, creativity and sustainability. The designers are two of the most distinct working in the modern British fashion industry so, of course, the collaboration is incredibly distinct featuring an array of unique, colourful prints and clean colour blocks across shirts, shorts, jumpers, hats and more. This is definitely one of the most distinctly charming collections to drop recently.
YSL Beauty
The new YSL Beauty campaign features a new bold rouge lipstick which promises full leather matte lips with a soft and luscious application. The rouge lipstick comes in a variety of subtly different shades ranging from darker variants to lighter ones meaning there is a shade for every occasion. The Batman star Zoë Kravitz is one of the main faces leading the campaign, wearing one of the new shades and dressed in a chic black tailored outfit which really makes the lipstick pop. Kaia Gerber also features in a monochromatic photo holding out the various shades of the lipstick toward the camera, again highlighting the differences in shades and how much they stand out.
Words by Andrew Coyle
Featured Image Gerasim Kutsarov
