The Bachelor? No, never heard of her. We only know about The Love Factory.
Poster Girl’s brilliant new ad campaign is promoting their new collection with a ‘The Bachelor/Love Island’-esque mini-series debuting on their Instagram. The campaign includes huge stars such as Kim Petras, Lana Rhoades, Alton Mason, and India Westbrooks and features their collection on the stars as the girls fight it out for Alton Mason’s affections.
https://www.instagram.com/poster__girl__official/?hl=en
Mason is perhaps one of the biggest names to be involved on the project. An American model, he is best known for being the first black model to walk for Chanel in 2018, leading him on to achievements such as GQ Australia’s male model of the year 2019 and earning a place on Forbes’s 30 under 30 list under Art and Style, as well as global ambassador for Dolce & Gabbana.
https://www.instagram.com/poster__girl__official/?hl=en
His success on the runway may be a large part in why he was chosen for such a creative campaign, due to both founders having profound experiences at fashion houses such as Christian Dior, Alexander Wang, John Galliano, and Bvlgari. Poster Girl, the brainchild of Francesca Capper and Natasha Sommerville, launched in 2017 and manifests “confidence and ultra-femininity by referencing a direct nostalgia to the designers’ upbringings […]. Poster Girl celebrates inner confidence and femininity.” Poster Girl now dresses the likes of Paris Hilton, Kylie Jenner, Megan Fox, Selena Gomez, Dua Lipa, and Doja Cat – rocketing to fame quickly with their designs and fantastic ad campaigns.
https://www.instagram.com/poster__girl__official/?hl=en
Although Alton Mason, who dons a floor length red feather overcoat and tailored black slacks in the opening episode, is the object of the girls’ desire in the campaign – it is the girls who should be the object of our desire as they wear clothes from Poster Girl’s new collection. The opening shot consists of a wide angle that shows all the girls in the campaign. Red, pink, and black are the colours at the forefront of the collection, manifesting in lace, netting, leather, PU, and sparkles with pops of animal print in neutral tones.
https://www.instagram.com/poster__girl__official/?hl=en
Kim Petras wears a pink maxi dress with feathers around the bust and a thick, crystal choker – very reminiscent of y2k style with inspiration from movies such as Legally Blonde. Poster Girl have clearly studied her brand carefully, curating a look that matches her y2k Christina Aguilera style perfectly.
Lana Rhoades, India Westbrook, and Aliyah’s Interlude are all shown in different Poster Girl looks. Rhoades is shown wearing two looks: a plunging black animal print maxi dress and later, a mesh, cut-out yellow playsuit. The palette of the black, silver, and yellow matching her rather neutral aesthetic she has adopted since her cut-back on social media in 2022.
Both India and Aliyah go for a more feminine look with one-legged, pink mesh body suit and the corresponding mini dress – matching their more feminine and sexy personas they present in the media and through their music.
https://www.instagram.com/poster__girl__official/?hl=en
Other outfits include a high-neck, cut-out maxi dress on the Clermont Twins, Shannon and Shannade. A sheer mini dress with orange feathers worn by Daphne Marleen. A block colour, long-sleeve, polo mini dress on Salem Mitchell, and burgundy leather two-piece on pregnant co-founder herself, Francesca Capper.
https://www.instagram.com/poster__girl__official/?hl=en
The big names and stars involved in this project show how far Poster Girl’s brand has come, and with ad campaigns like this – it will be exciting to see where they take the brand next. The campaign is silly and fun, creating a mock version of The Bachelor and hyperbolising characters in an entertaining way. This framing of advertisement for the drop perfectly encapsulates the vibe of the collection, a total testament to the creative minds of Natasha Sommerville and Francesca Capper.
Written By Bethan Gwynne
