As we enter the spring, timeless brands from Gucci to Valentino celebrate the ease and vitality of the season with fresh SS22 campaigns in imaginative settings from a humble living room to an extravagant LA restaurant.
Each brand brings its own values to the forefront of their campaign, whether a celebration of Hollywood icons or the importance of family, designers celebrate what it means to wear their garments in a personal way, in real-time, outside of the glamour of the runway.
Gucci Love Parade
Inspired by old cinematography, Alessandro Michele’s Love Parade Campaign was a series of timeless panache. Movie icons like Jared Leto and Miley Cyrus featured in old Hollywood art-deco glam as they indulged in the treats of an upmarket restaurant.
While the brand is no novice at dressing the biggest of stars- after clothing icons from Madonna to Kate Moss- this campaign had an impressive mix of A-listers. The most unsuspecting star to make an appearance in the campaign was rapper Snoop Dog who dined in a satin mint suit, cowboy hat, and classic Gucci shades.
Valentino RendezVous
When she’s not busy playing our favourite Euphoria character, Zendaya is out on the streets of LA in a colourful array of flowing gowns for Valentino’s RendezVous Campaign.
Creative Director Pier Paolo Piccioli chose to celebrate vivid and rich colour, reflecting the bright and refreshing energy of spring. Piccioli dressed the actress in contemporary daywear in vibrant yellow and blue primary shades. The star stormed the streets as the campaign is projected near iconic landmarks like the London eye, wearing flowing capes and bold Valentino gowns.
Etro Empire of Freedom
Exploring the energy of youth, Etro’s photographer Mario Sorrenti captured models in the setting of a home, to celebrate common space and the sense of family which are ‘the founding values of Etro.’
Using psychedelic 80s- style prints and bright hues of green and yellow, the campaign celebrates eclecticism and retro styles as models wear floral jeans and button-up shirts on the floor of a nostalgic homely setting.
Words By Olivia Booth
Photo Credit @Gucci instagram
