Demonstrating their unwavering dedication to innovation, SKIMS has unveiled their newest addition to the collection. Pledging to revolutionise comfort, support, and style in the realm of lingerie, the brand presents the “Ultimate Bra” – a contemporary take on the traditional push-up bra, enhanced the Kardashian way.
The “Ultimate Bra” boasts a meticulous development process that fuses the latest in technology with a deep understanding of women’s needs. The result? A bra that offers fullness, perfect shaping, and a lifted silhouette -all while maintaining a natural appearanceof the body.
To create the bra, innovative technology was employed in its development. Utilising 3D scans and moulds derived from actual women’s breasts, including Kim Kardashian, the brand’s co-founder and creative director, the bra captures the authentic diversity of body types. This approach ensures both comfort and performance. Additionally, the bra features strategically designed tapered foam cushions that provide graduated fullness, resulting in a naturally rounded teardrop shape that boosts women’s confidence.
Moreover, its smoothing technology guarantees a seamless and impeccable finish under any attire. And to ensure both softness and flexibility, the bra is crafted from a sleek microfiber fabric, creating a fusionof functionality and elegance that epitomizes the essence of SKIMS.
Since its inception in 2019, the brand co-founded by Kim Kardashian and Jens Grede has achieved tremendous success through its innovative approach to underwear, loungewear, and shapewear. Being designated as the Official Underwear of the U.S. Female Olympic Team and engaging in collaborations with esteemed brands like Fendi, SKIMS has firmly established itself as both a trendsetter and a strong playerwithin the industry.
With an estimated valuation of $4 billion, the brand is poised for further expansion, as reported by The New York Times, including plans to open flagship stores in Los Angeles and New York City, and aspiring to go public in the future.
The “Ultimate Bra” is scheduled to launchon Friday, August 17th, at a price of £58 / €70. It will be offered in ten essential SKIMS color variations, and a wide range of sizes, spanning from 32A to 44D.
Written By Carolina Benjumea
Header Image: @SKIMS
