With half the year gone by, there are still so many new fashion releases to look forward to. There are definitely no shortages of exciting fashion launches this year, brands keeping us happy and our wallets empty. Burberry launching virtual purses and another great Adidas collaboration will get us out of our midyear crisis. Keep reading if you are in desperate shopping need.
Burberry’s Virtual Handbags
Many of us might not understand, but the metaverse will change fashion. We have seen Fashion Week and other fashion shows in the metaverse, a network of 3D virtual worlds. And even Coach and Gucci expanded their collections into the metaverse. Now Burberry is joining the metaverse forces by releasing a collection of virtual handbags in collaboration with Roblox.
The limited edition of virtual handbags will only be available on Roblox, allowing users to dress their avatar in designer items. Inspired by the Burberry signature Lola bag, the collaboration is influenced by the brand’s “affinity for nature and the outdoors”. The bags usually cost about £1,500.00 and are available for 800 Robux (£8.99).
Burberry will launch the limited edition bags every day from the 11th of June till the 15th, with every bag only being available for 24 hours.
Adidas x Wood Wood
The Adidas Originals “Forum Low” were released in the 80s. With their relaxed design, they were made for basketball but soon took over the music scene. Now, the retro shoe comes in a new design, making it perfect for the tennis court.
Adidas and Copenhagen-based lifestyle brand Wood Wood have joined forces to reinterpret the 80s classic. Re-envisioned by WOOD WOOD’s co-founder Brian SS Jensen, they created a no-fuss tennis shoe. They swapped the Velcro fastening with laces to achieve that but kept the iconic “Forum Low” design. The shoes come in three colour stories, paying homage to the 80s colours: Mustard Yellow, Burnt Orange and the Wood Wood exclusive Electric blue. The new design also keeps the characteristic smooth white leather, the perforated toe box, the mesh tongue and, of course, the three stripes.
The collection launched on June 13, with a global launch following on July 21.
Words by Maxi Pfeifer
Header image: @nylonkorea
