SKIMS has officially announced that Grammy-award winner SZA will be the new face of their best-selling Fits Everybody campaign. This announcement coincided with SZA’s sold-out SOS tour as the campaign launched on the same day as her final show at the Kia Forum in Los Angeles last week.
SKIMS is always at the forefront of pop culture when it comes to their campaigns; in the past they have featured Addison Rae, Megan Fox and White Lotus’ Beatrice Grannò and Simona Tabasco. This campaign is no different, SKIMS Co-Founder and CEO Jens Grede shared:
“SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere”.
Kim Kardashian was also clearly thrilled with the collaboration, stating “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honoured for her to be featured in SKIMS’ latest campaign”.
The Fits Everybody collection is one of SKIMS’ most popular ranges. The buttery underwear range is both flattering and comfortable in order to accommodate for the day-to-day lives of its customers. Most importantly, the collection truly ‘Fits Everybody’ as it features an inclusive range of sizes and colours; additionally, the collection can be found as a part of SKIMS’ Adaptive range which is designed as a more accessible collection for those with limited mobility. This highlights SKIMS’ prioritisation of comfort and confidence for their customers, a cause that SZA openly supports:
“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy”.
The campaign features SZA modelling various looks across the Fits Everybody collection, including their Square Neck Bodysuit, Bandeau and Triangle Bralette. The simplicity of the campaign not only ties into the brand’s minimalist aesthetic, but also suits the nature of the Fits Everybody collection. This is a collection that prioritises comfort and confidence, but also simplicity. These products are designed as staple pieces that can fit into your current lifestyle and wardrobes, improving your comfort and confidence on a day-to-day basis. This campaign captures that. The selling-point of SKIMS is in the products, no gimmicks necessary.
You can shop the SKIMS Fits Everybody collection below as well as through select retailers.
Words by: Amelia Gregory
Header Image: SZA, Kim Kardashian
