After a moment of absence due to an Instagram ban, the rapper returned to announce a new unexpected collaboration. As most of his fans were expecting a music or fashion-related project, Kanye West came up with a partnership that no one expected.
He announced a collaboration with McDonald’s that will focus on the fast food chain’s packaging design.
The artist has been working with industrial MUJI designer Naoto Fukasawa to come up with a new burger box, which he revealed in an Instagram post, announcing for the occasion that the rest will be revealed soon.
Yesterday, he has shared a post on his Instagram stating: “Ye teams up with industrial designer Naoto Fukasawa to reimagine McDonald’s packaging” Ye had also posted on his IG story with the caption: “Next week it’s the fries.” A direct reference to his famous song “Gold Digger”.
It has not yet been announced whether this collaboration will be accompanied by other elements, such as a menu in his name like Travis Scott and J Balvin, and whether his new packaging will be limited or used worldwide.
More details are to follow – are you feeling it?!
Words By Melodie Bital-Samba
Photo Credit: Kanye West Instagram
