Kim Kardashian has done it again. Just when we thought her shapewear empire couldn’t become more iconic, SKIMS has tapped viral sensations Ice Spice, Pink Pantheress, Nessa Barrett, and RAYE to debut its latest drop.
With over 1.5 billion streams collectively on Spotify and multiple TikTok sounds dominating all our FYPs, it’s no wonder they were chosen as the faces for the brand’s largest offering since its 2019 launch.
The campaign introduces the Everyday Sculpt Collection: a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. And if you already loved the fan favourite Seamless Sculpt Collection, we have good news for you: it has been updated with eleven new cuts (yes, eleven!). Even the megaviral Seamless Sculpt Bodysuit got an upgrade.
“I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” said Kim in the press release. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
The mother of four shared the collection’s campaign pics on an Instagram carousel post this Monday, and they already have the Internet (us included) in a frenzy. With Kim being Miss Pop Culture herself, it’s no surprise that her brand is always on the pulse of what’s hot– and their newest campaign is certainly no different.
The first photo of the carousel features none other than the Bronx-based rapper Ice Spice, with her famed red curls and signature jewelry. This is not the singer’s first collaboration with the Kardashian Klan; earlier this year she broke the Internet by teaming up with Kim’s oldest daughter after the 9-year-old posted a drawing of the artist on TikTok. It seems like little North West is as much of a fan
of Ice Spice as the artist is of her mom’s new shapewear styles. “SKIMS just gets it and makes me feel extra snatched,” the star said.
British vocalist and producer Pinkpantheress is the next star of Kim’s Instagram post. Although this is her first collaboration with the Kardashians, it’s not her first with Ice Spice. Their hit song ‘Boy’s a Liar Pt. 2’ reached No. 1 on Billboard’s streaming chart and has been ruling the TikTok music scene for over two months now.
RAYE, who’s about to embark on her biggest tour yet, is the talent featured in the third picture. “SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women,” the ‘ESCAPISM’ singer said.
The last face of the campaign is TikTok’s very own Nessa Barret, who went from the platform’s resident sweetheart to headlining her own worldwide tour in less than five years. “I’m honored”, she commented on the social media post.
When talking about the casting choice, Jens Grede, CEO of SKIMS, said: “This next generation of musical talent really embodies how our customers wear our shapewear today.”
With a star-studded roster including SZA, Bella Poach, and Addison Rae, there’s no doubt that the new viral foursome will fit right into the SKIMS family– and that the TikTok-approved brand still has us in a chokehold.
Although the collection won’t be available until April 27th, you can join the waitlist for early access– and of course, keep fangirling with us over the new faces of the campaign.
Words By Alexia De Las Heras
Header Image: Skims
